Up and UP Sensitive Toothpaste Enamel Strengthening formula plus whitening

Potassium nitrate 5%................................Antihypersensitivity
Sodium Fluoride 0.15% w/v fluoride ion ......Anticavity

• builds increasing protection against painful sensitivity of teeth due to cold, heat, acids, sweets or contact
  
• Aids in the prevention of dental cavities

If pain/ sensitivity still persists after 4 weeks of use, please visit your dentist. Stop use and ask a dentist if the problem persists or worsens. Sensitive teeth may indicate a serious problem that may need prompt care by a dentist. Keep out of reach of children. If you accidentally swallow more than used for brushing, seek professional help or contact a Poison Control Center immediately.

Adults and children 12 years and older             Brush teeth thoroughly at least 1 minute after each meal or at least twice a day or as directed by your dentist. Be sure to brush sensitive areas of the teeth.

Children under 12 years of age                         Consult a dentist or doctor

Other information                                                Store in a cool, dry place.

Sorbitol, Water, Silica, Glycerin, PEG-6, COCAMIDOPROPYL BETAINE, Xanthan Gum, Flavor, Sodium Saccharin, Titanium Dioxide, Sodium Hydroxide.

Antihypersensitivity, Anticavity

KEEP OUT OF REACH OF CHILDREN