Up and Up Sensitive Toothpaste

Potassium nitrate 5%........................................... Antihypersensitivity
Sodium Fluoride 0.243% (0.15% w/v fluoride ion)....Anticavity toothpaste

• builds increasing protection against painful sensitivity of teeth due to cold, heat, acids, sweets or contact
  
• Aids in the prevention of dental cavities

When using this product do not use longer than 4 weeks unless recommended by a dentist or doctor. Stop and ask a dentist if problems persists or worsens. Sensitive teeth may indicate a serious problem that may require prompt care by a dentist. Keep out of reach of children. If you accidentally swallow more that used for brushing seek professional help or contact a Poison Control Center immediately.

Adults and children 12 years and older     Brush teeth for at least one minute, preferably after each meal, or at least twice a day or as directed by your dentist. Be sure to brush sensitive areas.

Children under 12 years of age Consult a dentist or doctor

Other information Store in a cool, dry place.

Sorbitol, Water,Silica, Sodium Lauryl Sulphate, Flavor, Cellulose Gum,Titanium Dioxide, Sodium Benzoate, Sodium Phosphate, Tetrasodium Pyrophosphate, Sodium Saccharin, BLUE 1, YELLOW 10

[Image in the official label — see DailyMed source]

Antihypersensitivity, Anticavity toothpaste

KEEP OUT OF REACH OF CHILDREN